Picture this: By luck or chance you run into someone who you think could be a prospect or future customer for your business – do you have a rehearsed and perfected 30-45 second reply to the question:
“so – what do you do?”
Your answer to this chance-encounter could either unremarkably answer the question OR your answer could build a lasting impression of you and your business; resulting in either a longer conversation of your remarkable company or a prospect/referral opportunity.
Reality is that most businesses don’t have an Elevator Pitch and just wing-it when faced with this opportunity (notice I said opportunity), so click on the box below and give it some thought. It took me no less than 3 tries to get it right – so don’t be disappointed if the first few go-around don’t sound good (like mine).
By: Chris Sheehy – Auto Body Consultant at Autobody Consulting Group LLC www.AutobodyConsultingGroup.comAutobody Consulting Group, a business operations, administrative, production, estimating, management, marketing, and social media consultancy serving auto body collision repair businesses and vendors to the autobody industry.
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photo and tool credit: Harvard Business School Alumni: http://www.alumni.hbs.edu/