ST. PAUL, Minn., (February 8, 2016) – 3M Automotive Aftermarket Division announced today that it is redesigning its sales force network to more closely align with today’s collision industry customers. 3M Automotive Aftermarket Division has been a market leader in the collision repair industry for decades, and the 3M AAD sales team prides itself on being close to the customer. As the automotive aftermarket has shifted from being comprised of thousands of independent collision shops and independent distributors to many national and regional MSOs and distributor partners with national footprints, 3M saw the need to adapt to the changing landscape.
These structural market changes are driving a focus on upgrading their “Customer First” key account management initiative in the 3M AAD sales organization.
“We have created specialist roles focused on both national and regional MSOs. We have also expanded our specialists focused on national and regional channel partners.” said Jim Falteisek, Sales and Marketing Director, 3M Automotive Aftermarket Division. “These AAD specialists are implementing new Customer First approaches to build joint business plans and develop flexible service models for these accounts.”
This change allows the 3M AAD Collision Repair Specialists to focus more time than ever on training and demonstrating productivity enhancing solutions to end-user technicians and collision shop managers at both independent collision shops and regional shop organizations.
“The 3M AAD Collision Shop Specialists will continue to focus on the independent collision repair shops where we have built our business. This focus is an expansion of our reach and customer touches on a daily basis” said Falteisek. “The 3M AAD sales organization is changing to adapt to our marketplace, all with the customer front and center. We are looking forward to a great year in 2016!”
About 3M Automotive Aftermarket Division
3M automotive products keep the world on the move, with innovative solutions for building, repairing and maintaining vehicles. From the collision repair professional to the individual vehicle enthusiast, people around the world trust 3M products to protect, repair and keep their vehicles looking showroom new. And our commitment to this industry extends beyond product performance to a careful stewardship of the world’s resources and environment. Serving the needs of our customers has made 3M a trusted leader in vehicle care and repair, and we are dedicated to earning that trust each and every day.
For more information, contact 1-877-MMM-CARS, contact your local 3M Distributor or 3M Sales Representative or visit the website at www.3Mcollision.com. Follow 3M AAD on Facebook at www.facebook.com/3MCollision and on twitter @3MCollision and Instagram @3MCollision.
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