ASRW PRESS CONTACT:
888-529-1641 / 972-536-6318
FOR IMMEDIATE RELEASE
Kelly McDonald to Deliver Diverse Message at ASRW Opening General Session
Dallas/August 5, 2010 — Notable marketing expert Kelly McDonald will present the keynote address at the Automotive Service & Repair Week (ASRW) Opening General Session, from 8:30–10a.m. on Monday, Oct. 11, 2010, followed immediately by the opening of the NACE and CARS show floor. Sponsored by DuPont Performance Coatings, McDonald’s presentation titled, “The Changing Face of Your Business – Inside and Out” will focus on diversity as a business opportunity and will examine its generational, racial and ethnic effects occurring in the changing automotive service workplace as it relates to employees and customers.
Tickets for the Opening General Session are included in Super Pass registration packages and can also be purchased separately for $25 before the Aug. 17 early bird deadline; $35 after in the online attendee registration systems for NACE and CARS.
“Providing timely, relevant education that everyone can apply is a critical element of ASRW,” says Harry Hall, DuPont North America sales manager – Refinish. “That’s why DuPont is so pleased to sponsor Ms. McDonald’s presentation as we feel everyone will walk away with information they can implement immediately upon returning from ASRW.“
Kelly McDonald is a recognized expert on multicultural marketing and business trends. As a professional speaker, she shares marketing insights and teaches strategies and tactics for cultivating diverse consumers emotionally, rationally, and with cultural relevance. She was namedNo.1 on the list of “26 Hot Speakers” by Successful Meetings magazine. McDonald’s speaking client roster includes Harley-Davidson, State Farm Insurance, AAA Travel, BlueCross BlueShield, and dozens of financial organizations and associations.
“The Opening General Session is a highlight event during ASRW, and this year is no exception,” says Ron Pyle, ASA president. “What better way to begin ASRW 2010 than with a leading expert educating our attendees on an issue we are all facing today. This presentation, as in years past, will be a must-attend event.”
ASRW is sponsored by the Automotive Service Association (ASA) and includes the International Autobody Congress & Exposition (NACE), the Congress of Automotive Repair & Service (CARS), Auto Glass Week, and the Automotive Service Councils of California (ASCCA), which makes it the industry’s leading event for true professionals to conduct business, network and engage in industry issues. ASRW is scheduled for Oct. 10-13 at the Mandalay Bay Convention Center in Las Vegas.
About the Events
Many new show features and industry forums are currently in development for ASRW 2010. Online registration is now open and offers various package options starting at $210, and Expo registration is available for just $15 until the Aug. 17 early cut-off. Online housing is also open, and provides the lowest hotel rates in recent years.
NACE – the world’s collision repair event – represents the only B2B event of its kind specifically designed for collision repair industry professionals from around the globe. NACE features a comprehensive educational Conference and Exposition with hundreds of diverse exhibiting companies displaying the latest equipment, products, services and technology available to today’s collision repair industry. www.NACEexpo.com
CARS – the premier event for automotive service professionals – features a high-quality education lineup led by industry leaders, along with an exhibitor showcase of automotive service and repair related equipment, products and services. www.CARSevent.com
Auto Glass Week – an event dedicated to delivering quality education and exhibits intent on advancing the growth and recognition of automotive glass service and repair professionals.
For additional information, contact Hanley Wood Exhibitions at P.O. Box 612128, Dallas, Texas 75261-2128 or call 888.529.1641 or 972.536.6444.
About the Sponsor
The Automotive Service Association (ASA) is the sponsor of ASRW and two of its shows, NACE and CARS. ASA is the largest international not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA advances professionalism and excellence in the automotive industry through education, legislative representation and member services. Its international membership base includes numerous affiliate, state and chapter groups from all segments of the industry. For additional information about ASA, go to www.ASAshop.org. ASRW, NACE and CARS are produced by Hanley Wood Exhibitions.