Oct
11

Leave That Google Review Alone!

Auto body marketing tips

Take a good look at the testimonials & reviews you have shared on your auto body website and think long and hard about the ones shared from Google. Sometimes it might be best not to share…

Jul
09

Why Auto Body Shops Do Not Get Backlinks

If backlinks are that awesome for SEO and search engine rankings, why do so many auto body businesses struggle to get them? Here are my Top 4 reasons.

May
21

What’s In A Name?

“Auto Body”, “Autobody”, “Body Shop”, “Collision Center” – all the same right? With 823,000 searches every month, “Auto Body” is by far the most searched for phrase in the study.

Jun
20

Women and Social Media Marketing Trending Up In 2011

Jody DeVere

At AskPatty.com we are very committed to educating the auto industry that women are not a diversity or niche market and how to build relationships with women offline and online, including social media sites like Facebook and Twitter. Women are the vast majority of  aftermarket customers, yet that message in the Aftermarket falls on deaf…
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May
15

Test Your Car Trivia and Knowledge

Do you know cars? I challenge you to take our quick car trivia and knowledge test to determine your car smarts. Are you car smart……or not! This test only takes a few minutes and is for fun. So don’t sweat it…just see where you rate! You May Rate As: Official Gearhead, Car Enthusiast, DIY Average,…
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Jan
06

Jody DeVere AskPatty.com CEO to Give Sunday Morning Keynote During Vision Hi-Tech 3/6

Understanding how to communicate more effectively with women is the cornerstone on how to increase market-share or better yet, ROW (Return on Women). Women are relational buyers and men are transactional buyers. Jody DeVere CEO of the AskPatty.com Certified Female Friendly Program will share valuable insights and best practices where the rubber really meets the…
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Dec
07

Building A Strong Social Media Presence While Increasing Search Engine Ranking

So – you have a website – GREAT – now how to you get people to find it? These steps are sure to get you headed in the right direction – this isn’t article fluff, this is the same tactic I use for my clients.

Dec
06

Living my dream

For me there is nothing cooler in this world than the world of cars and car people. I’ve been obsessively one-minded about them since I was young girl but I still feel like such a newbie to the whole thing because there is always so much to learn. After 2 years earning my collision repair…
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Nov
23

Service King Collision Repair Centers donate their time, and a Chrysler Pacifica to a local DFW family.

Service_King_Logo

Donated Car Gets Imah Family Going Again Service King Collision Repair Centers and Interfaith Housing Coalition join forces to donate recycled vehicle to family. Dallas, TX (Vocus) November 22, 2010 Service King Collision Repair Centers delivered a gleaming blue Chrysler Pacifica to the Imah family in an event at Service King’s North Dallas location today.…
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Nov
13

What Non-Verbal Messages Are You Sending Women?

Woman with Keys AskPatty.com

How can your business improve non-verbal communication skills with women customers and create a better overall experience. Reputation management and creating positive word-of-mouth with women begins and ends with how effectively you communicate with her verbally and non-verbally during her entire experience with your business.

Oct
28

No, I Can’t Help You Right Now, I’m Busy Looking for New Customers

It seems like many businesses are so busy chasing the new catch, they forget to take care of the folks that keep them in business. It is aggravating to the loyal customers that get placed behind new potential customers or the “big catch.”  However, you see it all of the time.  If you stop and…
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Oct
18

Marketing and Innovation – the Drucker theory

Marketing and Innovation - the Drucker theory - by Chris Sheehy

Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: Marketing and Innovation. No doubt about it, Drucker was right on the mark way back in 1973 with his statement, and nearly 40 years later it’s still true that marketing and innovation need to play a pivotal part of your business operations.